Ferrari to Launch Its First Electric Crossover SUV in 2026

🗓️ Launch Timeline & Unveiling Roadmap

• October 9, 2025: Ferrari will unveil the EV’s "technological heart" — revealing its electric drivetrain and battery architecture at its Capital Markets Day (the-sun.com).
• Spring 2026: The world premiere of the completed vehicle is expected, with delivery following in October 2026 (the-sun.com).
• Late 2026 onward: Customers will begin receiving their vehicles (the-sun.com).

🚙 Vehicle Type & Platform

• The model is anticipated to be a crossover SUV, smaller than Ferrari’s gas-powered Purosangue (autoevolution.com).
• Test mules based on a Maserati Levante body with Roma-style lights have been spotted in Maranello — signaling a sleek SUV silhouette (autoevolution.com).

🔋 Powertrain & Performance Expectations

• Developed in-house at Ferrari’s new e-Building, it will feature proprietary electric motors, inverters, and battery packs — though the cells themselves are outsourced (topelectricsuv.com).
• Speculation points to a multi-motor configuration—possibly 2–3 motors—for high-performance output (stories.jobaaj.com).
• Ferrari is promising a custom electric “soundtrack” designed to replicate the brand’s emotive soundtrack signature (the-sun.com).

💶 Pricing & Positioning

• Expected to carry a starting price of at least €500,000 (~₹4.5+ crore), likely rising with options or customization (autoevtimes.com).
• Ferrari’s first EV will be a halo model—low-volume, high-impact—priced above their regular lineup (reuters.com).

🚗 Role in Ferrari’s Electrification Strategy

• Ferrari aims to have 60% of its lineup hybrid and fully electric by 2026, with a long-term goal of 80% electrified vehicles by 2030 (em.autocar.co.uk).
• The first EV is a strategic symbol more than a volume driver; a second all-electric model is planned for 2028 or later, reflecting cautious demand forecasting (reuters.com).
• Despite the EV focus, Ferrari confirms it will continue producing petrol and hybrid models alongside electrics (the-sun.com).

🏭 Production & Engineering Innovations

• The e-Building in Maranello, inaugurated in mid-2024, supports manufacturing of combustion engines, hybrids, and new EV components all under one roof (the-sun.com).
• Ferrari emphasizes in-house engineering control—from motors to battery packs—to preserve the “driving emotion” central to the brand .

🎯 Target Audience & Market Effect

• This EV targets Ferrari’s affluent, performance-loving clientele, especially in markets like the U.S.—where hybrids already make up ~51% of sales (thesun.co.uk).
• With an expected production cap near 20% of annual volume, Ferrari prioritizes exclusivity, reserving EV options for high-end buyers (autoevolution.com).
• The crossover SUV form factor broadens Ferrari’s appeal, tapping into rising demand for high-performance SUVs while introducing a new electrified customer segment .

🚧 Risks & Uncertainties

• Market demand for high-end electric supercars remains uncertain—leading Ferrari to delay its second EV to at least 2028 (reuters.com).
• Ferrari acknowledges the need to balance performance with electric-specific challenges like battery weight and EV range .
• Success depends on owning the narrative—delivering that emotional Ferrari thrill in an electric format and justifying the steep entry price.

✅ Summary: What to Expect

Key Factor What We Know
| Reveal of EV Heart  | Oct 9, 2025
| Full Launch  | Spring 2026
| Deliveries Begin  | Oct 2026
| Form Factor  | Electric crossover SUV, smaller than Purosangue
| Design Clues  | Levante-based mule; sleek, urban SUV silhouette
| Tech Base  | In-house motors/inverters, outsourced cells
| Performance  | Multi-motor layout, bespoke EV sound
| Pricing  | Starts €500,000+
| Production Volume  | Halo low-volume; second EV planned post-2028
| Brand Strategy  | 60% electrified by 2026; full EV transition by 2030
| Manufacturing Hub  | Maranello’s “e-Building”

This marks a bold but measured step in Ferrari’s EV journey: a halo crossover that preserves brand emotion, with cautious volume planning and authentically Ferrari engineering. Its success could set the tone for Ferrari’s long-term electric future.